 Leagues are getting creative with virtual fans. It will be interesting to see how virtual fans are integrated with real fans when they are allowed back in venue because there is ample opportunity to bring in the fan who can't make it to the match and get them close to the action. A smartly planned mix of virtual and real fan integration also provides the platform for advanced data analytics and expanded digital assets to generate incremental revenue.
https://www.thestadiumbusiness.com/2020/08/14/yokohama-dena-baystars-canadian-premier-league-launch-virtual-stadium-initiatives/
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AuthorCosta Kladianos is a 20 year Sports Tech veteran with a focus on growing organizations through digital transformation. 
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