Had the opportunity yesterday to speak with ChampTrax founder Elias Anderson regarding his HearMeCheer technology. Wonderful piece of tech that teams can use to bring the live event experience to fans at home. There is definitely a use case during the period now where we will see empty arenas temporarily but I also see this tech being used to enhance the atmosphere when fans are back. HearMeCheer brings that live event experience to fans living rooms making them feel like they are part of the action. Brands and sponsors can jump on this to help create that authentic experience that is so crucial in sports sponsorships.