Why NBA legend Detlef Schrempf joined Cameo, and what it says about the future of fan interaction

Nearly two decades after he played his last game in the NBA, former Seattle Supersonics star Detlef Schrempf is looking to attract fans once again. But he’s not on the basketball court. Instead he’s courting them on Cameo, the video-sharing website that has lured actors, musicians, sports stars and more with a brand of personalized and monetized selfies.
Schrempf, who played college hoops at the University of Washington and later spent five seasons with the Sonics and was a three-time NBA All-Star, joined Cameo last week.
He’s one of a number of sports personalities with ties to Washington state who are using Cameo to raise money for charitable causes or to put a little extra money in their pockets by cashing in on their status.
 Trying to figure out how to engage more fans for the greater good is fun. Not sure I would do this just to make some money.Cameo launched in 2016 and works by connecting celebs with fans who pay those celebs to record personalized video messages. The recordings, of varying lengths, can be for any occasion, such as birthday or anniversary gifts, and are delivered via text or email. The price to record a message is set by the celebrity and is based on what they gauge their own popularity and worth to be. Cameo makes its money by taking 25% of each payment.

www.geekwire.com/2020/detlef-schrempf-joins-cameo-support-charity-seattle-sports-stars-engage-fans-video-platform/