It's time for teams to reimagine the fan experience. Smart investments and a solid strategy with emphasis on innovation and technology are going to be at the forefront. Real innovation takes input from the whole business and not just tech teams to be set up for success.
Some questions to ask when creating a innovation strategy in Sports 2.0 :
- Whats the new fan journey going to look like?
- What innovation makes sense at each touchpoint in that journey?
- How do the innovations fit within the larger scope of business (Data, Revenue generation, Ticket Sales etc.)
- Is there an ROI beyond just our fan engagement (Nice to have vs true value generator)
There are limitless questions that can be asked based on your goals but the idea is to consider the business as a whole when crafting your Sports 2.0 innovation strategy and not getting it done in a silo. If it is created in a silo, it doesn't take into account the whole ecosystem that drives a successful business and results. If there is no ownership in every department there is no way that success is achievable because a team effort off the field is just as critical as on the field.