The Super Bowl isn't just the most important NFL game of the year, it's also the biggest night for brands to bring their most creative advertisements to a vast television audience.
Over the past few years, augmented reality has shared the Super Bowl stage as well, with advertisers increasingly integrating the technology into their campaigns. For the Super Bowl LV, as the Tampa Bay Buccaneers and Kansas City Chiefs faced off on the field, big brands leaned on AR more than ever before. https://next.reality.news/news/verizon-pepsi-and-cheetos-run-ar-plays-for-their-super-bowl-lv-advertising-efforts-0384326/
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AuthorCosta Kladianos is a 20 year Sports Tech veteran with a focus on growing organizations through digital transformation. Archives
January 2021
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