The app carries a price tag equal to that of a 2020 Mercedes-Benz C-Class sedan.
Merely labeling it an app though, does not do the ShotTracker justice. The $45,000 system utilized by the Oklahoma State men’s and women’s basketball programs consists of a network of cameras and wearable sensors hooked up to apps and iPads in the OSU practice gym. What does the equipment that sounds straight out of a James Bond movie (and is worth a car that Bond would drive) do? “ShotTracker is a revolutionary sensor-based system that delivers statistics and analytics to teams, fans and broadcast networks instantly,” the ShotTracker website reads. “Enhancing the experience of the game – both on and off the court.” The fairly new technology already has its converts. “It will tell you where you made your shots, where you didn’t make your shots, rebounds, turnovers, assists, it does it all,” OSU women’s basketball coach Jim Littell said. “It has been a great tool for our players and coaches to look at after every practice and evaluate where we are at.” ShotTracker utilizes sensors attached to the ceiling of the OSU practice gym as well as small, wearable trackers to gather real-time data. Even the basketballs themselves have computer chips in them to monitor shooting drills. Statistics are gathered by those specially-engineered pieces and displayed on courtside monitors in digestible caches of information. www.ocolly.com/sports/trackers-in-the-toolbox-how-osu-basketball-uses-technology-to-gain-an-edge/article_eca722aa-4ec7-11eb-8bed-d7c1a36171c2.html
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AuthorCosta Kladianos is a 20 year Sports Tech veteran with a focus on growing organizations through digital transformation. Archives
January 2021
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