Toronto FC unveils app to help spot a soccer diamond in the rough

This is some awesome innovation and out of the box thinking from Humza Teherany and the MLSE team.
Toronto FC has launched an app to discover new talent using Augmented Reality but what stuck out to me was that it wasn't an app for apps sake. The team had a business challenge and then worked a technology strategy around it. This is how technology becomes a true business partner and generates value to an organization.

From the Article:
"How do we find talent? How do we do it differently than everybody else? How do we get access to every kid in the country, maybe even every kid in the world, leveraging our digital capabilities," said Teherany. "And then we went to work on the tech."

https://www.prpeak.com/toronto-fc-unveils-app-to-help-spot-a-soccer-diamond-in-the-rough-1.24191824