Ticketmaster Sport, SecuTix and SeatGeek Sport have joined forces to develop a set of guidelines to support the return of fans to live sporting events in the UK.
The work to identify a framework of ticketing standards for the industry was carried out on behalf of the Sports Technology and Innovation Group (STIG), which was set up by the UK Government in September to identify technological solutions for the safe return of fans.
The guidelines include a 10-step process through the fan journey from ticket purchase to post-event communication. The steps include a fan risk assessment, identifying modes of transport, a pre-event health questionnaire and notifications before and after the event. It identifies the minimum requirement for ticketing companies, along with the gold standard to aim for.