Ticketmaster, the global leader in advanced ticketing technologies, today announced the development of SmartEvent, a new suite of technology tools that helps fans safely return to live events. Designed with flexibility in mind, SmartEvent gives event organizers the ability to adapt protocols to meet evolving needs of capacity, distancing and other logistics throughout the reopening journey for concerts, sports games, comedy shows and other events. Many of these capabilities will deliver long-term implementation value, opening new doors for fan experience.
“We know that fans around the world are eager to return to live events and SmartEvent gives event organizers an array of solutions to help make that possible,” said Mark Yovich, President of Ticketmaster. “SmartEvent brings together our advanced technology platform and industry-leading venue and seating insights, putting Ticketmaster in the unique position to facilitate paths back to live.”
While the road back to live events will look different in markets around the world depending upon local conditions and regulations, Ticketmaster’s SmartEvent offerings provide event hosts with tools they need to operate in this new environment while giving fans peace of mind.