As Venues are redesigned to support social distancing measures, we know that technology is going to play a critical role in everything from mobile ticketing, to contactless POS system for F&B and even traffic monitoring to maintain social distancing. It is important and even required to have these systems in place for the short to medium term but venues should be looking ahead to see how they could be repurposed or alternatively used to enhance the fan experience and increase revenue in the long term as well. By finding multiple uses for technology(that can create revenue) you are demonstrating that technology is a value generator and not just a cost centre. This is a critical evolution for tech teams.
WaitTimes is a perfect example of a multiple use technology. WaitTimes main objective is to steer fans to the shortest lines in concessions, bathrooms etc to increase per caps in venue and also sell digital assets on the video board to sponsors. During Covid, they have pivoted to use their cameras and technology to help maintain social distancing in venues which is great for the return of fans and will help with safe venue protocols creating the perfect multipurpose technology. You not only have a technology that is needed for short term safety but also one that will help grow the organization long term.