The pandemic will force sports to reimagine the fan experience

,The teams and organizations that can be creative, forward thinking and use technology as an innovator and business partner vs cost centre will be the ones that will thrive in the Sports 2.0 landscape. The teams that operate business as usual or in a severely reduced capacity will find that there may be no business at all. Organizations must make the right strategic investments to survive and they must be laser focused on revenue generation through innovations and technology. 
 Are fans more likely to come back with extra signs sold to sponsors or through interactive social spaces with an awesome VR or esports experience that sponsors can create an authentic experience  and collect valuable customer with?

techcrunch.com/2020/04/20/the-pandemic-will-force-sports-to-reimagine-the-fan-experience/