While the Open won't be happening this year, the R&A will be trying out a concept called "Open for the Ages" that pits legends against each other to see who would win. Great use of analytics and technology for fan engagement, and a concept that has many other applications across sports. Who doesn't want to see how legends from different times would theoretically do against each other.
From the Aticle " Laurence Norman, VP Sports Technology at NTT DATA UK, said, "Technology is synonymous with modern sport, helping athletes compete at optimum performance levels. What's even more exciting is the new emphasis on technology being utilised to enhance fan experience.
The new concept will feature Tiger Woods competing against Jack Nicklaus "Building stronger fan engagement through technology is the future of sports, and while it will never replace the thrill of live events, 'The Open for The Ages' demonstrates how technology can keep pushing the boundaries of what it is possible in sports broadcasting.""