The NFL will use Microsoft Teams to let fans cheer along with players when they score a touchdown

The NFL is following the successful NBA virtual fan initiative from Microsoft teams.  It's such an innovative way to really engage the fan at home and make them apart of the action and I'm sure this is one pandemic sports initiative that will continue to be expanded even as fans come back to the stadium. Outside of the obvious fan engagement, there are plenty of data and branding opportunities available for teams to generate revenue and even an opportunity to convert the virtual fan into a paying customer (ticketing teams take notice).
​Great way to use digital assets to create engagement, runway and generate revenue.

​https://www.cnbc.com/2020/09/10/nfl-partners-with-microsoft-for-teams-virtual-fan-cams.html