A round up of the first weekend of "Virtual fans" shows that there is still some tweaking to be done. No technology is perfect out of the gate, especially something on this scale that has never been tried before but as the technology improves , I see huge potential after fans are allowed in. While you will never be able to replicate the experience of a live game, you can potentially use this technology to bring the fans closer to the action and create a more immersive experience for them at home when they can't come to the venue. Imagine being at home watching a game court-side in VR/AR and then being able to see yourself virtually on the broadcast creating a 2 way experience. Lots of possibilities for fans, incremental revenue and of course, branding.