Great interview with George Vaughn, Head of technology for Ascot Racecourse. My favorite quote from the article :
"I’ve always been keen to understand what goes on in different industries and having worked in other areas like education, retail and health, has led me to appreciate that most technology is now able to satisfy multiple sectors. Our customers arguably spend more time in supermarkets, gyms, restaurants and even airports, than they do in stadiums or racecourses so learning how they interact in those spaces makes us better equipped to deliver on their expectations when they are our guests."
Looking outside the industry for lessons and best practices is the best way we can move forward and innovate and take sports tech to the next level.