I love sports tech companies that provide platforms vs single use technology. If a fan has to move from tech to tech it gets confusing, they lose interest and you lose an opportunity to engage.
One critical mistake organizations make, is trying to get people off their smartphones and devices which will never happen if we are being realistic. The key is to engage fans and participants through their device and create a complimentary experience to the live event that will capture their attention and elevate the fan journey.
TennisOne by Bleachr is a product and company I worked with when I headed up technology at Tennis Canada and the RogersCup that has done just that. They have created a platform that is a Tennis Hub designed to create a Community for fans and keep them engaged to compliment their event experience and keep them engaged year round. When you can keep fans hooked on a single platform, its much easier to create digital assets and authentic experiences that will help you grow your event and generate incremental revenue all year round instead of just during your event.