Has the pandemic permanently changed how fans interact with sports? How is technology accelerating and support the change in expectations and how can teams adapt and thrive?
From the article:
“Reality is going through a major upheaval. Sport has always been a kind of unreality. We’re beginning to see a complete change of the relationship between the spectator and the player. People want to be part of the production of the sport, not just be spectators of it.
Already, Formula E drivers’ electric cars go faster when they use a “fanboost”, a surge of bonus power available to the five drivers who win the most supporter votes. “We can imagine a future where you have crowds making decisions in the field of play in a much more direct way,”