I always preach that OTT and digital sports content need to be much more than streaming a traditional broadcast. People want a true interactive experience when watching sports digitally as that's what they are accustomed to in other entertainment experiences. This is why I really like StreamLayer. I first was introduced to the company as one of the Mentors in the Future of Sports Labs Accelerator program and was immediately impressed with their platform. StreamLayer creates a type of "gameification" for sports broadcasts that supports a myriad of digital assets and incremental revenue opportunities while also being an amazing experience for fans.
The way to grow digitally is to take advantage of the runway available to create anything you want to interact with your fans that was never there with the old traditional TV experience. To borrow the old Apple slogan "Think Different" when going digital.