The virtual Tour De France is an incredible innovation piece that should be looked as a model for fan engagement moving forward. Nothing engages fans more than feeling like they are participating and feeling the action of a high level event. The more innovations sports can come up with using technology that allows the fan to feel a part of the action, the more appreciation they will have for the sport and the more they will be a fan, follower and revenue source. Nothing can hook a fan more than the chance to be across the ice form Connor McDavid or taking a pitch from Max Scherzer or a serve from Bianca Andreescu. This is how you can bring your fans to your game and away from the seemingly unlimited array of entertainment options available.