Stats Perform acquires Thuuz Sports’ AI-powered fan engagement tools

Sports data specialist Stats Perform has acquired two fan engagement platforms from automated video highlights company Thuuz Sports in a move the firm says will ‘generate new opportunities for media, technology and betting customers’.
Following the acquisition, Palo Alto-based Thuuz Sports’ patented SmartReels and SmartRatings technologies will now be incorporated into Stats Perform’s existing product portfolio.
SmartReels is an AI-powered platform for generating video highlight reels that can be exported to any website, application or editing suite, while SmartRatings is a service which delivers customised alerts to fans based on their level of excitement or affinity for a given sport.
Stats Perform, which owns Opta, distributes official statistics and betting data for a host of sports clients, including the Premier League, La Liga and the Women’s Tennis Association (WTA), with whom it recently signed a new six-year deal.

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