One of the biggest sports business challenges I've come across in my work at organizations is partnership teams not having a tool to track or manage inventory and assets. It's either use one of the "beasts" of the industry or try and customize your own Salesforce or Dynamics instance which work great but are out of the price reach of midsize or smaller organizations. The only other option for mid-size and smaller organizations traditionally has been using excel spreadsheets. The industry needed something in the middle that can serve the teams who needed more than Excel but didn't have the budget or in-house expertise for a full blown CRM install. SponsorCX is trying to solve that challenge and they are today's guest blog.
The easy part in the sponsorship sales process is the actual “sale” itself. If you are selling a product you have passion about, then helping others see that vision is the easiest part of the process. So what is the hardest part? We like to call it “the heart and soul of a sponsorship”…activation and fulfillment!
Think about it, you spend time building a relationship with someone sharing the passion you have behind the products and services you can provide, and then all of a sudden you actually have to fulfill all those wonderful dreams you just outlined for your newest sponsor. Not only do you have to do that for them, but now times that by multiple sponsors you’ve been having that same conversation with. Yep, that is difficult! In fact, it can be overwhelming.
Since sponsorship activation and fulfillment is the heart and soul of a partnership, and with all the moving parts of the relationship, it is important to find a way to make this process more efficient and effective.
May we introduce you to SponsorCX!
SponsorCX is a world-class and intuitive sponsorship experience software, with a vision to connect properties and brands. We have the drive to provide a quality sponsorship fulfillment experience, with quality service, through a quality system. We truly want to help properties and brands collaborate on sponsorship fulfillment at the highest level possible.
SponsorCX solves the lack of transparency and inconsistency of sponsorship fulfillment & activation, and is a game-changer in the industry.
SponsorCX provides a solution for both properties and brands to communicate and engage efficiently. No more excel spreadsheets, missed deadlines, keeping track of emails, and flipping through note pads. SponsorCX provides an easy way to execute on all your sponsorship assets.
SponsorCX can improve the activation and fulfillment experience in many ways…
2) Asset & Task Management:
3) Artwork Approvals:
4) Proof of Performance:
Welcome to the future of sponsorship fulfillment…A new and innovative way to help properties and brands create an effective and efficient sponsorship fulfillment experience.
Here is a link to a recent podcast interviewing Jason, and how he started SponsorCX.
Here is a Podcast Jason host's once/ month (The Sponsor Pod)
To schedule a demo: