Sports 2.0 will require creativity, innovation and smart investments in technology and people. Teams simply can’t afford to do this in a bubble. Fortunately the sports industry has a myriad of innovative startups who can not only provide incredible tools to engage fans, create sponsorship opportunities and collect relevant data but will also create a partnership with the business to ensure success. ProWire is one of these companies that I’ve been lucky enough to work with in my time at Tennis Canada and through my involvement in the Future of Sport Lab program.
ProWire is an in-venue broadcast service that delivers real-time audio channels to your phone when you are at the game. Their technology eliminates the lag that comes with internet radio or a TV broadcast so that fans in-venue can stream audio channels like commentary, live team mics or ambient game effects that are in sync with the action in front of them. ProWire is a perfect fit to integrate into team and venue apps and also can be used in a multiplatform capacity. It was an obvious benefit for fans at a tennis tournament and something we were going to adopt for the Rogers Cup this year. What attracts me to an innovation such as ProWire is the ability to have sponsored advertising to a captive audience which is very attractive to corporate partners. This positions it not only as a fan engagement innovation but a revenue generator which is what the business needs.
Teams need to work together with innovative partners to thrive as we get back to the fun and games. The fan experience in-venue will be more important than ever!