Sponsorship Central Offers First Comprehensive Sports Sponsorship Management Solution

SSB and Trak Software announce the launch of Sponsorship Central, an innovative partnership management platform designed for the sports and entertainment industries. SSB and Trak are industry veterans that work with over 150 professional sports, collegiate athletics and entertainment organizations. Sponsorship Central is the first comprehensive partnership management solution that accelerates and simplifies every step of the sponsorship lifecycle – from prospecting to activation – to maximize ROI with real-time measurability and automated reporting.
“Partnership and sponsorship groups have previously worked out of spreadsheets and disparate systems. Sponsorship Central creates a new reality for sales and activation teams to work in tandem to understand relative data and prescribe action,” explains Mike Banville, CEO of SSB. “Now, every facet of sponsorships including prospecting, contracts, activation, fulfillment, and reporting can be managed in one place.”
With every dollar now being under a thick financial lens, Sponsorship Central gives brands the ability to assess performance and measure ROI in real-time rather than waiting until the end of the sales period or season for results. This speed and flexibility allows organizations to create an unparalleled client experience for their partners and via the automated systems, reclaims 38% of time for activation teams, allowing them to focus on innovation and relationship building.
“Outside of creating a solution that was scalable and could easily manage the sponsorship lifecycle, it was important to deliver an engaging experience for all of our end users,” states Cameron Oliver, CEO and founder of Trak. “The integrated process we’ve built removes the manual hurdles and enables teams to focus on maximizing the value of their sponsorships.”
Sponsorship Central is also now part of the Global De Facto Hub, an industry-leading intuitive and robust fan relationship toolkit, from SSB and Sports Alliance that helps sports organizations organize, personalize, and grow with scalable technology. The Hub supports clubs and entertainment entities through big data management, relationship development, and digital marketing strategies to grow loyalty, engagement, and revenue.
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