Some sports teams explore facial-recognition tech, hope it will help with contactless admission8/4/2020 The biggest challenge will be getting fans to trust the technology is only being used for access to the event and not as a data mine. If companies like Clear are transparent with what they are doing with the data and fans perceive the access to the event as a worthy trade-off, it may be an easier sell.
https://www.foxnews.com/us/sports-teams-facial-recognition-contactless-admission
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AuthorCosta Kladianos is a 20 year Sports Tech veteran with a focus on growing organizations through digital transformation. Archives
January 2021
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