Some sports teams explore facial-recognition tech, hope it will help with contactless admission

The biggest challenge will be getting fans to trust the technology is only being used for access to the event and not as a data mine.  If companies like Clear are transparent with what they are doing with the data and fans perceive the access to the event as a worthy trade-off, it may be an easier sell.
​https://www.foxnews.com/us/sports-teams-facial-recognition-contactless-admission