The Seattle Seahawks are running another play from an evolving virtual fan engagement playbook, teaming with Microsoft once again, this time to connect fans in Microsoft Teams with players and coaches before a game.
The experience using the tech giant’s collaboration software is called Pregame Huddle, and allows a select group of fans to feel closer to the action as the Seahawks warm up at CenturyLink Field. As the team continues to play in an empty stadium during the COVID-19 pandemic, the Seahawks are seizing on technology to try to bridge the divide.
Players coming out of the tunnel to the field are encouraged to stop at a Microsoft Surface Hub where they can say hi and chat with the fans who have assembled in Teams. Seahawks game-day emcee and radio personality Gee Scott serves as a host, leading chats between fans and getting the players to interact. As the team is warming up, a video feed in Teams might show stars such as Russell Wilson tossing passes to D.K. Metcalf, or offer up stats on Bobby Wagner and so on.