Digital Transformation is not a Marketing initiative.
Digital Transformation is not a Technology initiative.
Digital Transformation is not a Finance Initiative.
Digital Transformation is not a Corporate partners initiative.
Digital Transformation is a Business initiative.
If you are trying to create transformation in a silo you will fail. Digital Transformation touches every part of your business from technology to marketing to finance etc. and the strategy is a collaborative process that puts together all the pieces of the puzzle to drive revenue.
Montreal's Saputo Stadium is embarking on a digital transformation journey and the tech team is laying down a WiFi-Network to start building the foundation which will drive fan engagement, data analytics and contactless smart stadium operations initiatives. WiFi backed by a solid business driven strategy has immeasurable value to an organization vs WiFi for the sake of WiFi
From the Article:
“Implementing a reliable, high performing Wi-Fi network is the first step in our multi-phase initiative to enable extraordinary experiences, as well as improve our own stadium operations, and we’re excited to welcome our fans back to the stadium.”