SAP TARGETS TECH INTEGRATION TO ENHANCE FAN EXPERIENCE

The integration of ticketing, POS, Apps etc makes sense not only from the contactless point of view but is also a no brainer from a data analytics standpoint. Integrating all these fan touch points will give organizations a true 360 view of the fan journey and more ways to create fan engagement. This will increase per caps, generate incremental revenue and appeal to sponsors for branding and digital assets. SAP is looking to lead the charge in this area.
https://www.thestadiumbusiness.com/2020/06/17/sap-integrates-pos-ticketing-platforms-enhance-fan-experience/