The Sacramento Kings NBA basketball franchise has claimed a first for a professional sports team with the launch of a new Discord server that will create a virtual arena experience for fans.
The Discord server will allow Kings fans to gather online to interact and expand access to exclusive experiences that usually take place in-person at the team’s Golden 1 Center home arena.
Discord is an instant messaging platform and focused on gaming when launching in 2012. It has since grown to cover areas such as music and sports and currently has over 100 million active users.
Through its partnership with Discord, the Kings will host a range of live Q&As directly with fans on the server, featuring access to Kings front office executives, players and broadcast personalities. General manager Monte McNair yesterday (Wednesday) hosted one of the first Q&As as part of the Kings’ NBA Virtual Draft Party.
The server will also feature merchandise updates, real-time game and topic discussions and other initiatives. The server can be accessed on the Discord desktop or mobile app or via Discord.gg/sacramentokings.