With most large sports events postponed for this year, its giving organizations a chance to step back and explore alternate revenue streams and digital transformation projects for next year and beyond. As organizations look to transform digitally, they must include technology teams throughout the process as a collaborative effort. Technology teams need to be ingrained into the business to drive digital transformation efforts in partnership, ticketing, content etc,. Without the technology backbone, any digital initiative is doomed to failure no matter how innovative it may be. The smart teams will be looking at building and investing in technology teams to create true digital transformation that will drive revenue and grow the organization. Digital transformation cannot be successful if it's created in a silo.