One day after securing a deal with BetMGM, the Ravens reached an agreement with another sports betting firm, Sportradar.
The new alliance with Sportsradar marks the first time major U.S. professional sports teams have partnered with a sports technology company to address these types of marketing needs in such an innovative manner.
Sportsradar also reached a deal with the New York Jets.
“Sportradar is thrilled to be working with the Jets and the Ravens on this strategic initiative in the ever-evolving US market,” said Mike Smith, Head of Advertising, US, Sportradar. “Legalized sports betting presents new and unique opportunities for teams, as well as betting operators, and the Jets and Ravens are taking a step in raising the value of their brands for their respective betting sponsors. Our end-to-end platform provides each team a number of levers they can pull to ensure they’re delivering a personalized experience based on their distinct fanbases, while maximizing their marketing investment.”