Cashless models will now be the norm going forward. The industry was moving in this direction previously and now the pandemic has accelerated the trend. Above the mandated safety protocols, implementing cashless has the potential to increase revenue through improved traffic flow, greater per-caps and of course a better fan experience. Before moving into a cashless system, a strategy must be built on a solid foundation and clear goals. A few examples of questions you may want to ask when crafting your way forward:
Can my infrastructure (connectivity, network/wifi, servers, cloud etc) handle the increased load and technologies for the next 3 years of growth?
Are the contactless technologies future proof and aligned with your company strategy? (Kiosk vs mobile vs hybrid etc)
Have you considered potential collaboration with your brands to create activations around your technology?
How can I collect good data(legally) from every cashless touchpoint to enhance other areas of the business (Ticketing, Operations, Marketing etc) for their CRM initiatives and increase revenue?
These are just a few of the questions to ask yourself when crafting your contactless strategy. Don't waste a golden opportunity to grow your organization by thinking tactically vs strategically.