ONE Championship and Microsoft to deliver new fan experiences

As a former combat sports competitor (nothing better to get the aggression out after a tough day at work) and working as a coach, manager and technical advisor  to combat sports leagues, I just love this partnership between ONE Championship and Microsoft. Combat sports leagues have traditionally been slow to adopt to new data innovations and technologies but have recently seen the value of them and started moving forward. UFC led the way with the amazing technologies they have implemented at their training centers and now ONE championships is following suit with their partnership with Microsoft.
From the article:
"ONE will use Microsoft Azure to improve its streaming services and personalise content for fans worldwide. According to Microsoft, “artificial intelligence-powered recommendation engines and analytics on fan behaviour and viewing habits will allow ONE to better engage fans across all touchpoints and provide them with reimagined, tailor-made experiences”.The sports association will also give fans new sets of data to better understand the mixed martial arts, Muay Thai and kickboxing fights. "

​https://www.technologyrecord.com/Article/one-championship-and-microsoft-to-deliver-new-fan-experiences-110621