This is where your digital transformation ROI shines through. Look at the sport as a platform not a product and use your channels to create digital assets to attract fans and create authentic experiences for partners. By digital assets, I'm referring to immersive and targeted OTT streaming experiences, AR/VR activation, Statcast analytics, engaging mobile app, gameificiation etc. Funny and quirky social media posts alone wont cut it anymore.
Stealing a tweet from Amir Zonzozi of Zoomph, "Teams need to think more like media companies and less like event companies."