I love how MLB is using VR as a full digital platform by incorporating elements above and beyond your standard broadcast feed such as advanced player tracking statistics from MLB Statcast and the ability to analyze pitch locations via an immersive 3D strike zone. The platform will also include an interactive calendar, score updates, MLB standings, and on-demand, 360-degree video highlights.
Great example of creating a full immersive experience using a VR and digital platform. It's critical to give the users a next level experience when looking at digital and VR content vs just bringing the standard broadcast to VR or your app. This also provides crucial brand value and assets that are sorely needed at this time. https://smartseries.sportspromedia.com/news/mlb-oculus-virtual-reality-2020-live-streaming-technology-baseball
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AuthorCosta Kladianos is a 20 year Sports Tech veteran with a focus on growing organizations through digital transformation. Archives
January 2021
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