I love conversational AI for a few reasons.
i) You don't need to be tech savvy to use it thereby including all your fans
ii) Can create a more personal fan experience
iii) Opens the platform to the connected home and IOT
iii) Branding and revenue opportunities due to the above 3 benefits
Great forward thinking by the group at Satisifi Labs who are now integrated with Google assistant, bringing their chatbot to an even wider audience and creating deeper fan engagement and digital assets.