There will need to be a shift in thinking. Communications and technology have been historically under-resourced in sport in many areas, both from a people and financial perspective. It’s hard to see how that can continue.
Every sporting club and organisation needs to look at how technology can help them engage their members, support commercial income, improve efficiency, help their volunteers, or provide activity that compliments or grows their approach.
Survive or thrive…sport and technology has stepped up in importance in just a few weeks. We can’t afford to ignore it.