Liverpool are using incredible data science during matches, and effects are extraordinary

Liverpool and Fenway sports group are trailblazers in the area of data science for high performance. Awesome in-depth article on how Liverpool constructed their data team, created a strategy and then executed. This is obviously amazing from a player perspective and there are also many potential applications from a fan engagement and sponsorship aspect.
www.liverpool.com/liverpool-fc-news/features/liverpool-transfer-news-jurgen-klopp-17569689