LaLiga North America, LiveLike Team with Spanish Soccer Legends for Gameday Watch Parties

Powered by LiveLike, the parties will include streaming Q&As with the players before, at halftime and after the games, a live chat room during the game and other features intended to enhance the viewing experience.
“We are always looking for new and innovative ways to engage with our fans and bring LaLiga, its clubs and players closer to them,” said LaLiga North America CEO Boris Gartner. “This partnership provides our fans a unique experience of watching LaLiga’s biggest matches with former LaLiga players and legends, and other fans who share the same passion for football.”
“LaLiga is creatively bringing VIP activations to big matches using our interactive technology, and we look forward to continuing to work with them – as well as other leagues, teams and brands looking to bring fans closer to the action through watch parties and other  premium experiences that we believe will continue to be long after the pandemic,” added Miheer Walavalkar, CEO and co-founder of LiveLike.

variety.com/2020/sports/global/laliga-north-america-livelike-diego-forlan-1234804291/