As fans slowly return to venues, teams are going to quickly find that if they are doing predictive analytics based on historical ticketing the data will be completely useless due to the pandemic completely changing fans behavior. How people purchased tickets and went to events last year no longer applies and garbage in will equal garbage out. Teams must pivot and find new data sources to create models that will have a greater relevance.
Some great insights in this article by Stellar Algo on how to pivot to some more relevant data sources in the Sports 2.0 landscape https://www.stellaralgo.com/blog/2020/7/28/important-data-sources-to-come-out-of-the-pandemic
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AuthorCosta Kladianos is a 20 year Sports Tech veteran with a focus on growing organizations through digital transformation. Archives
January 2021
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