Over the past few years, prior to the empty stadiums we saw new engagement methods in the stadiums and on TV. The NFL’s partnership with AWS to show real-time analytics in motion is a great example that comes to mind. We’ve seen other leagues follow suit. If there’s one thing that’s clear, it’s that sports fans aren’t going to sit back and wait for coronavirus to end before engaging with their favorite teams. And that’s good for the four big sports leagues in the US and even soccer teams in Europe, which rely on ticket sales, concessions, and merchandise to fund their teams.