The MLB has done a great job using technology and multilayered digital platforms to provide some really unique content to appeal to current and potential fans. One criticism that some people had about MLB in the past, was an inability to connect with a younger demographic. It looks like they heard that feedback and really used the downtime to roll out some incredible activations digitally. This digital transformation will help keep fans engaged during the stoppage and also provide new and exciting activation and sponsorship assets when America's Pastime returns (hopefully soon!).