When I look at sports or trends that have faded away and then revived themselves, the common thread is always smart digital and technology based investment and transformation. Two of the best examples of this are WWE and the Sports Card industry. These industries achieved huge success in the 80's and 90's and then seemingly faded away for a short time for a number of reasons. By embracing digital transformation and technology they have both revived and thrived while other trends and sports who didn't see the value of investing in technology were left by the wayside ( remember beanie babies and roller derby).
There are lessons to be learned post covid as sports and entertainment reboot, re-brand and regroup for a new era. It's impossible to ignore the fact that the brands that embrace digital transformation will thrive, while the brands who continue business as usual may suffer the same fate of beanie babies. The time is now to have transformational leadership focused on the strategic use and investment in technology to grow your business. It is not a cost that can be cut or scaled down in a time where the connected fan is the most important one. It is also not a time where technology leadership should be focused on keeping the servers running. True technology leadership is strategic and value based with the focus on growing the business.
A couple of great articles here on how Topps and WWE successfully invested in technology and digital transformation to create another golden era for them.