Successful technology and data implementations require a true partnership between client and vendor. Don't use a set it and forget it approach with vendors, instead lean on their expertise with the product and expertise in the industry to get maximum value. LAFC did exactly that with Zoomph and are reaping the rewards.
From the article:
"Zoomph now informs part of LAFC’s weekly analytical ‘think tank’, where the heads of ticketing, digital and data review all supporter touchpoints and see where value can be found. On the content creation side, the platform is also used to test new ideas."