Canadians golfers are playing golf and adapting to new technology such as the Golf Canada App like never before.
In a year where record numbers of recreational rounds were registered with Golf Canada through June (1.2 million), July (1.6M), August (1.5M), September (1.5M) and October (618,500) embracing technology and new apps has become a way of life for most Canadians who have spent much of 2020 learning to deal with COVID-19 lockdowns, quarantines and social distancing measures. “It has been here for years, creeping into our lives, but the rapid spread of technology accelerated by the pandemic has led to a digital transformation like no other – even for golfers, who now book the vast majority of their tee times on-line, post their scores digitally and use a virtual scorecard,” says Vanessa Morbi, Senior Director of Marketing at Golf Canada. golfcanada.ca/article/golf-canada-app
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AuthorCosta Kladianos is a 20 year Sports Tech veteran with a focus on growing organizations through digital transformation. Archives
January 2021
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