High tech and Lower Capacity was a trend that had begun in venues pre-pandemic. Fans behaviour had moved away from being crowded in seats in the upper deck and had moved towards social spaces and a an experience that was more than just watching the game. Fans want an experience that they can't get at home and that where smart technology investments come in. How can teams use tech to bring social spaces alive? Augmented Reality or AR is an example of one of the technology's that can accomplish this. Imagine taking selfies with a hologram of your favourite player on the concourse or virtually stepping up to bat against a 95 mile an fastball in between ordering beer and nachos from your mobile app. The possibilities are endless and it will take all business teams in the organizations working together to create the best solutions and not just Tech working in a silo to provide a solution that engages fans, drives revenue and grows the business..