 Media companies, sports leagues and casinos are all trying their luck at setting up new content and sportsbook ventures aimed to reap what they expect to be millions of dollars as sports betting is legalized in various U.S. states. But some of the TV outlets may be able to use the technology built around wagering and pick-to-win contests for games crafted around politics, news and entertainment – and many audiences may willingly accept it.
“There is a younger cohort of viewers out there that simply expects more interactivity and more engagement opportunities with programming than previous generations,” says Tim Hanlon, CEO of The Vertere Group, a consultancy that works with media and marketing companies. variety.com/2020/tv/news/fox-bet-sports-betting-2020-election-1234817690/
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AuthorCosta Kladianos is a 20 year Sports Tech veteran with a focus on growing organizations through digital transformation. 
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