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Former NFL Star DeMarcus Ware Joins Passions for Fitness and Technology with New Venture

12/17/2020

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On a recent evening, DeMarcus Ware, the retired linebacker, reported to the retail space that fronts 3 Volt Fitness, his new training center in Trophy Club, Texas, and opened a box of shirts. They were wrinkled, so he picked up a steamer to press them, but noticed that a few members were looking at him, eyes locked in.
“Like I’m a mannequin,” he says. “I was like, How are you? What’s going on? You want me to show you around?”
Forgive the gawkers. At 6’4”, Ware, 38, still cuts a statuesque figure. Though he left the NFL in 2016 after 12 seasons—undergoing three back surgeries and one neck operation during that last campaign—he has not slowed. Each day, he still takes in between 5,000 and 6,000 calories and works out for an hour, referring to his body as a “fat-burning machine.” He’s always moving, hopping from one task to the next, be it on a treadmill or in the virtual world where he now operates.

​www.si.com/nfl/2020/12/17/demarcus-ware-post-retirement-fitness-app-gym 

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    Costa Kladianos is a 20 year Sports Tech veteran with a focus on growing organizations through digital transformation.

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