We know of the benefits of Data and AI on the field of play and now organizations are starting to embrace the role of Machine Learning in attracting and engaging fans. Very interesting play here from Acronis and European Football. Obviously some privacy issues to work out but some incredible runway in terms of fan engagement, digital assets and revenue generation.
From the Article: " during the 2018 World Cup in Russia, each stadium was packed with 1,200 cameras—but also an obvious commercial consideration. “You can analyze the fans in the stadium and watch if they're engaged or not engaged by looking at their facial expressions or their eyeball movements,” says Beloussov. “In that way you can dynamically allocate time to the sponsors. So, instead of just showing an ad during half-time or during a goal, you'll show it when the audience is most engaged.”