Dodgers Focusing On Stadium Future With Contactless Tech, Analytics For All And Eventual Facial Recognition
The Dodgers putting into practicing what readers of my blog have been hearing me preach about religiously. A revenue focused technology strategy built in partnership with the business is the key to growing as an organization moving forward. Building upon a solid infrastructure, the Dodgers see the value that technology can bring fans and partners and generate the team tremendous revenue as a result.
The teams not investing in infrastructure and technology will not be poised for success and will get left behind in the post covid world. There have been billions of dollars lost in the last few months and teams need to use technology to help recover and move forward because you can only sell so many tickets and put so many signs on the field. The Dodgers aren't just putting in tech for tech's sake, they are tying it back to a strategy that engages fans, partners and drives revenue. That's how you get buy-in and cooperation from senior leadership.
From the Article:
"Venues prepared, both from an infrastructure and programming standpoint, will be the ones most poised to capture and elevate the fan experience. “If they are not prepared,” Dasgupta says, “you can’t support all these devices and can’t support safe transactions and will take five steps back. They want to be ready.”"