Creating a winning technology strategy in sports is not just about finding the latest and greatest tech and hoping it works. and looks cool A smart strategy must justify the huge investments needed to implement and it must take a multi-pronged approach with everything tying back to growing the organization. Data, Partnerships and innovation need to all work together with the business to make sure that the plan is hyper-focused on growing the value of your business.
If your technology leader is not a business leader, than you are already behind the 8ball because more than likely, tech will continue to be a cost-centre and not a revenue generator at your organization. Sports tech is a business partner now more than ever.